Investment
$750
$500
This pre-launch offer is available for a limited time as I build my portfolio for Bridle Path Creative. The Signature Site package will be launching at at $750, but I’m offering it for $500 to my first three clients.
You’ll receive the same strategic process and level of care I bring to every project, at a reduced rate in exchange for feedback and the opportunity to feature your site in my portfolio.
Common Questions
Getting Started
Either is completely fine. If you already have a site, we can start fresh with a new platform and structure while preserving what’s working. If you don’t have a website yet, I’ll guide you through the process from the ground up. No technical experience needed.
The most important thing is access to quality, up-to-date photos. I’ll send you a photo guide with a checklist of what we will need. While professional photos are going to really elevate your website, if you have a friend or family member with a good camera, you can still create beautiful images that will represent your business well. Please ensure you have permission to use any images—especially those taken by a professional photographer at a show. Unfortunately we can't use stock images as a substitute; your clients want to see you and your facility.
If you already have a website or domain, it’s also helpful to confirm that you have access to your current hosting or domain registrar account. If someone else originally set it up for you, you may need to get in touch with them. If we’re moving platforms, the process is always smoother when access is already in place.
Your time commitment is minimal, but meaningful. I’ve designed the process to be as efficient as possible, with just a few key points where your input is essential: completing the brand story questionnaire, gathering photography, and reviewing the final work. The time you invest in these steps directly impacts the quality of your finished website. Everything else—strategy, design, writing, and setup—is handled for you.
From contract signing to launch, the full process typically takes 4–6 weeks, depending on your availability and responsiveness. After you sign the contract and pay a 50% deposit, you’ll have two weeks to complete your questionnaire and gather photos. From there, we’ll move through the discovery, design, and launch phases together—always with a clear timeline in place.
This package is designed for horse trainers, riding instructors, barn managers, and equine service providers (like massage therapists or farriers) with clearly defined services. If you're unsure whether it's a good fit, please reach out—I'm happy to work with you on a custom site that fits your needs.
Not at all. While I specialize in the equine world and deeply understand the needs of horse professionals, I also love supporting small business owners of all kinds. During my time in the tech industry, I worked with hundreds of entrepreneurs to help them bring clarity and structure to their businesses—and I bring that same care and strategic thinking to every project. If your needs are a little different, I’m happy to create a custom quote to support your goals.
Design + Content
I use Wix Studio because it offers the best balance of design flexibility, reliability, and long-term ease of use—especially for this kind of semi-custom package. Unlike platforms that require ongoing maintenance or technical know-how (like WordPress), Wix Studio is stable and intuitive, making it easy for you to keep your site updated without needing to hire someone every time something changes.
If you already have a Squarespace site, I’m happy to build there instead. Just note that some advanced design options may be more limited, and the overall experience may be less flexible compared to Wix Studio.
Not quite. Wix Studio is a modern, professional design tool built for greater control and stability. If you’re currently using the standard Wix editor, I'll create a new site in Wix Studio.
If you have an older logo that isn’t in a modern format (such as a hand-drawn scan or low-resolution file), I’ll bring it up to date. This includes digitizing it for clarity, simplifying it if needed, and making sure it works across different formats and backgrounds—especially important for your website but also other applications like team apparel or printing.
If you don’t have a logo, I can create a clean, text-based version that aligns with your brand. This often includes selecting a custom font and pulling inspiration from your horses or property. This add-on is available for $150.
Because this is a new offering, I’m currently building a portfolio. That’s why this package is available at a reduced rate for early clients. You’ll receive the same care, strategy, and professionalism I bring to every project—and your finished site may be featured (with your permission) as part of my future portfolio.
You’ll need to purchase a hosting plan through Wix Studio (starts at $228/year, with discounts for longer terms). If you don’t already own a domain name, the first year is free through Wix and typically renews at $10–15/year (exact pricing depends on your domain and could be higher).
If you'd like to use custom fonts for a more bespoke design, I can help source options—costs vary but typically range from $40–100 per font. If not, we’ll stick to free, professional fonts from Google.
After Launch
If you'd like help making future updates, you can always reach out—I offer support at an hourly rate. That said, because we’re building on a user-friendly platform with a drag-and-drop editor, you’ll also have the option to make changes yourself. You won’t be locked into ongoing fees or a maintenance plan unless you want continued support.
You can absolutely build on your site over time. If you’d like to add a blog, event calendar, sales page, or other functionality in the future, I can help scope and price those additions separately. The structure we build together will give you a solid foundation for whatever comes next.
You’ll receive 90 days of email support after your site goes live. If you’d like continued support after that—whether for seasonal updates or more hands-on help—I offer hourly services or can create a simple maintenance plan based on your needs.
equestrian website designer
Websites for folks who would rather be at the barn
Strategic web design that reflects your values and strengthens your equine business—without pulling you away from it.
Meet sam
I'm excited to create a website you and your clients will love
I bring a rare combination of industry insight and technical expertise to every project. With over 25 years of experience in the equestrian world and a background leading product, design, and engineering teams at a tech startup, I understand both the needs of equine professionals and what it takes to create an effective, user-friendly website.
My approach goes beyond aesthetics. I focus on clarity, usability, and aligning your website with how your clients think and make decisions. This means designing a site that not only looks polished, but also communicates your value clearly—and helps the right people take the next step.
I started Bridle Path Creative to offer equestrian professionals a better way to get online—one that respects your time, understands your industry, and delivers a website that actually supports your business. My goal is to make the process clear and collaborative, so you can stay focused on what you do best while knowing your online presence is working just as hard.
Turn first impressions into lasting client relationships
why it matters
Through a clear, guided process, I'll create a website that reflects your values and builds trust with future clients.
I’ll write and structure your site to communicate exactly what makes you unique—so clients know they’re in the right place.
No more outdated pages or unclear info. Your site will help potential clients understand who you are and how you can help.
First Impressions
You deserve a website that reflects your values
Your clients trust you with their horses. But when new people go looking for you online, what do they find?
If your current website feels outdated—or you don’t have one at all—you’re not alone. Most equestrian professionals are too busy running their business to figure out what to say, how to say it, or how to turn it into a cohesive, professional website.
That’s where I come in.
Web + Brand Package
The Signature Site
A semi-custom website and brand refresh crafted specifically for equestrian professionals who want to show up online with clarity, confidence, and authenticity.
Built on a solid foundation and tailored to your goals, this package covers everything you need to make the right first impression.
-
A thoughtfully designed semi-custom website—built on Wix Studio or Squarespace and tailored to reflect your brand and convert visitors into inquiries
-
Core pages (Home, About, Services, Contact) designed to guide visitors and build trust
-
Copy written for you, so you never have to figure out what to say or how to say it
-
Curated brand kit with color palette, fonts, and light logo refinement (if needed)
-
Mobile-responsive design that works seamlessly on any screen
-
SEO setup to help clients find you when they search the web
-
Google Business listing review to ensure your details appear accurately in search and attract local clients
-
One round of revisions to make sure every detail feels right
-
Simple site editor walkthrough so you can make future updates without stress
-
90 days of email support so you’re never left wondering what to do next
A clear, guided process—without the overwhelm
Working Together
Discover
01
You’ll start by completing a brand story questionnaire that helps me understand your business, values, and goals. This step lays the foundation for the site and ensures every decision we make is aligned with how you want to show up professionally.
Design
02
I’ll refine your visual identity with a curated color palette, typography, and—if needed—a refresh of your existing logo. I’ll also write the website content for you and lay out each page strategically, so everything works together to tell your story clearly and effectively.
Launch
03
We’ll go through one round of revisions and prepare your site to go live. You’ll also receive a simple walkthrough for making updates on your own and 90 days of email support to answer any questions and help you feel confident with your website moving forward.